About Us

Small but mighty. Creative but practical. Transparent but attentive.

Sparks and Fuel is a two-person team based in Portland, Maine that offers white-glove web marketing services to a curated group of clients. We pride ourselves on attention to detail, creative thinking, easy accessibility and honest communication. There is no “front desk” or customer service team. It’s us working with you, and we are reachable virtually any time. 

Our overarching philosophy – in design, work-flow, information architecture and strategic thinking – is to simplify. Modern tools and automation can be a revolution for business owners or marketing managers who have little time for the daily requirements of business marketing. But we always make sure to never lose the human touch. The personality. The spark. 

Finding help in digital marketing can be a challenge

We have worked extensively on both the client and agency side and we have seen it all. As clients, we’ve been frustrated when large, traditional agencies develop a big, beautiful strategy or ad campaign with no plans on how to implement it. Large agencies often wine and dine clients during a kickoff meeting, only to hand projects off to an inaccessible design or development department. Or worse, an intern. And don’t get us started on big agency prices.

Your business deserves better

Sparks and Fuel was born out of a desire to do better. As tactical marketers, we both work with clients to develop a strategy to meet the business objectives, as well as personally implement and execute each deliverable. Not only do we want to work with you, but we actively work to empower our clients by giving them the tools they need to be better marketers on their own. We are small and nimble, so we can’t hide behind the sprawl of a large agency. And we don’t want to. Our goal is to help small and medium-sized businesses get the same quality of work for which larger agencies generally over-charge. We strive to work in a way that is collaborative, over-delivers, and allows everyone to grow and be successful.